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What is a Pay-Per-Click (PPC) Expert Witness?

What is a Pay-Per-Click (PPC) Expert Witness?

by Chris Silver Smith | Aug 11, 2024 | Bing Ads, Google AdWords, Online Advertising, Pay-Per-Click Lawsuits, PPC Advertising

A Pay-Per-Click (PPC) expert witness is a professional with specialized knowledge and experience in the field of PPC advertising, a.k.a. “Paid Search Advertising.” This expert can provide analysis, testimony, and insights in legal cases involving claims...

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