Chris Silver Smith has served as an expert witness on multiple cases involving Pay-Per-Click Advertising (PPC Ads) in Google, Microsoft Bing, and Yahoo search engines. As a PPC expert witness, Smith has provided consulting, analysis, expert reports, and has testified at depositions.
Smith has served as an expert witness in numerous cases involving trademark infringement, copyright infringement, online defamation, fraud, influencer marketing, marketing negligence, internet technology, advertising technology, and more. As an expert witness, he has testified at state, federal, and international court trials in addition to depositions.
Smith was Google Ads Search Certified in August of 2021, although was already proficient in Google Ads (previously known as Google AdSense) from many years of use. Smith and his marketing agency have long provided PPC ad management services to a variety of clients ranging from large corporations to small businesses.
Chris Silver Smith has long written on search engine marketing topics at Search Engine Land and MarTech, including articles involving Pay-Per-Click advertising. Smith has also frequently been invited to speak at various internet marketing conferences over the years and has spoken on topics that include PPC advertising, search engine optimization, search engine marketing, and internet trademark infringement.
Recently, Smith was a technical reviewer for The Art of SEO: Mastering Search Engine Optimization, 4th edition, published by O’Reilly Media. The book is the most thorough compendium of SEO information available.
As a PPC expert witness, Chris Silver Smith has provided testimony and recommendations to assist both plaintiffs and defendants in paid search advertising cases, including weighing in on potential damages.
Contact the PPC Expert Witness to inquire about potential conflicts, rates, and schedules.
Recent Comments