by Chris Silver Smith | Aug 11, 2024 | Bing Ads, Google AdWords, Online Advertising, Pay-Per-Click Lawsuits, PPC Advertising
A Pay-Per-Click (PPC) expert witness is a professional with specialized knowledge and experience in the field of PPC advertising, a.k.a. “Paid Search Advertising.” This expert can provide analysis, testimony, and insights in legal cases involving claims...
by Chris Silver Smith | Jul 25, 2024 | Bing Ads, Google AdWords, Online Advertising, Pay-Per-Click Lawsuits, PPC Advertising
In the past ten years, Google has steadily eroded the precision of keyword targeting in their pay-per-click advertising (“PPC ads”) product. For instance, what was once “Exact Match” keyword targeting is now more accurately described as...
by Chris Silver Smith | Mar 8, 2018 | Banner Ads, Bing Ads, Demographic Targeting, Facebook Ads, Geographic Ad Targeting, Google AdWords, Instagram Advertising, Mobile Ads, Online Advertising, Online Yellow Pages Advertising, Pay-Per-Click Lawsuits, PPC Advertising, Retargeting, Social Media Advertising, Sponsored Blog Posts, Twitter Ads
Hi, welcome to the Pay-Per-Click Expert Witness website and blog! I have set this website up to make it easier for attorneys and their clients to find qualified help for their lawsuits involving Pay-Per-Click advertising (also known as “PPC” or “PPC...
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