Welcome to the Pay-Per-Click Expert Witness Website & Blog 🎯

by | Mar 8, 2018 | Banner Ads, Bing Ads, Demographic Targeting, Facebook Ads, Geographic Ad Targeting, Google AdWords, Instagram Advertising, Mobile Ads, Online Advertising, Online Yellow Pages Advertising, Pay-Per-Click Lawsuits, PPC Advertising, Retargeting, Social Media Advertising, Sponsored Blog Posts, Twitter Ads

Pay Per Click PPC

Pay Per Click PPCHi, welcome to the Pay-Per-Click Expert Witness website and blog!

I have set this website up to make it easier for attorneys and their clients to find qualified help for their lawsuits involving Pay-Per-Click advertising (also known as “PPC” or “PPC advertising”).

Online Advertising involves a lot of new and emerging types of media and methods for promoting products and services to internet users.

Various Online Advertising Lawsuit topics can involve:

  • Pay-Per-Click (PPC) Advertisements via Google AdWords and Bing Ads;
  • Innovative Ad Technologies including Retargeting, Demographic Targeting, Ad Extensions, Geographic Targeting, Psychographic Segmentation, and more;
  • Mobile Targeting, including not just delivering ads on webpages to users on mobile phones, but also through mobile apps and mobile video games. Mobile targeted ads delivered to Google Pixel phones, Android operating systems, iPhones, and more.
  • IYP Ads – Online Directory Advertising, Internet Yellow Pages Advertising, and Online Business Directory Listings Ads
  • Social Media Advertising – the new and rapidly-developing field of Social Media Ads, including Facebook Advertising, Twitter Advertsing, Instagram Advertising, and more;
  • Display Ads & Banner Ads
  • Sponsored Articles & Sponsored Blog Posts — i.e. “blog payola”, paid articles, and endorsements;
  • Keyword Bidding Auctions and Keyword Targeting
  • Advertising Quality Scores and ad rankings in search results;
  • Ad Landing Pages
  • Ad Platforms – DoubleClick Ad Exchange, Amazon Publishers Services, Facebook Audience Network, Redirect.com, Outbrain, Taboola, etc.

Search Engine Marketing (a.k.a. “SEM”) and Online Advertising litigation can involve a host of complex issues that can affect the outcome of lawsuits, and can impact the level of damages than may be awarded in such cases. The technologies involved rapidly develop each year, and many attorneys may not even be aware of the myriad ins-and-outs of any given type of advertising.

The Pay-Per-Click Expert Witness Blog will provide general reporting and commentary on internet advertising technologies and online advertising litigation. We’ll particularly focus upon Search Engine Advertising and AdWords, but also occasionally branch off into the many other topics that involve paid promotions on the web.

I hope you’ll stay tuned, because this is an arena that is always developing and full of intellectually challenging and interesting content!

Regards,

Chris Silver Smith
Pay-Per-Click Expert Witness
Pay-Per-Click Expert Witness Chris Silver Smith